Photographs that engage for more than one second - Beverley Hunnybun, Tree Surgeon
If people see what they're expecting to see, they don't engage. Use different lenses for each one of your profile shots, the variation in focal length changes the emotion and the energy of the shot.
Things don't stand still.
Close-ups of product shots help tell the story, immediately
Wide-angle shot for a dynamic feel. High energy.
Focal length 110mm for a more romantic look. Something a little bit different for a tree surgeon.