A therapist’s website needs to be 100% authentic. Trust is the basis of therapy and trust comes from a feeling of knowing where you are with someone

This means clarity is very important, not just in terms of website navigation and structure but also the integrity of the content

Five things to think about when putting together a therapist’s website

  • Library photographs won’t do, they feel inauthentic

  • Photographs taken in a studio aren’t as appealing as those taken in natural light, they seem (they are) staged. This takes away from the authenticity of the offering

  • Too much text is unhelpful, your visitor will almost certainly prefer something calm, something that won’t feel overwhelming

  • The same is true of clutter on the page. An anxious or stressed visitor will feel more comfortable with a sense of space and light than with the claustrophobia of unsympathetically laid out text or images

  • Genuinely useful information around your particular therapy will promote you as an expert which in turn can help with search engine ranking

If you’re a therapist who needs a new website please do get in contact.
Find out more about how to make a therapist’s website

 
 
 

Call 07941 940259 or email Katie for more information