Why is photography so important on websites?
The subliminal part of the brain processes images faster than written words, bypassing our intellect and going straight to our emotions, our subconscious desires
Good photography is vital on a website because it effects instant, unconscious, EMOTIONAL engagement
This means that even before people have read your content emotions have been triggered and a unconscious connection made
Why is light so important in bespoke website photography?
Light makes us feel a certain way. Dark shadows suggest drama, mystery, suspense.
Strong, clear light echoes the light of a beautiful summer's day and makes us feel happier and more optimistic. Gorgeous light on a website makes people feel good and that's how you want them to feel when they visit yours.