“Hoorah for Katie and her endless sensible talent”
I’m thrilled by potential
I get excited when I see something good. I get a feeling that justice will not be done until the really good thing I see is seen, in all its brilliance, by others.
What does that mean in terms of website design?
The things that makes my heartrate rise will have the same engaging effect on a wider audience if the right words are chosen, the best images used and the colours and typefaces are exactly as they need to be. It’s not perfectionism, it’s a search for just-rightness. Something’s right, or it isn’t. It’s either true, or not true.
Emotion
Human beings generally make decisions based on emotion and intuition and then find ways to rationalise those decisions. Understanding this is key to making an effective, alluring website. It’s the instant chemistry, the moment that the visitor decides to trust what they see because what they see is real, original, authentic, helpful and informative. I don’t use Ai. Everything is real.
Why I love making websites
I began my working life as a portrait photographer, making a living because I was good at bringing out the best in people. My default position is still to seek that out, I prefer the world to be good.
Beauty
To me beauty happens when a thing is most itself. What I excel at is finding, and then describing, the heart and soul of a business.
I won’t suit everyone but if you’re really passionate about what you do, and proud of it, I may well the right person for you.
“Katie understands brand identity, SEO, graphic emphasis, all kinds of copy editing and general messaging and she imparts all her knowledge in a way that makes you feel empowered, in charge and excited for the future. Highly recommend.”