Helping you hunt down your Business Identity and Brand

Be clear. Be niche. That’s the job. That’s what will help you engage your visitors quickly.

What’s the difference between Identity and Brand?

Identity - what a business does

Two florists might specialise in wildflower wedding floristry. One might be all about price, the other about sustainability. Wedding/wildflowers/price is one identity, Wedding/wildflowers/sustainability is another.

Brand - the nature of what they do

The weddings/wildflowers/price business is based around convenience and affordability. No nonsense branding suggesting efficiency, accessibility and affordability might be appropriate here.

The weddings/wildflowers/sustainability business will have nature at the forefront of its branding, might hark back to when the cycle of Nature governed the way we lived.

Both brands allow a potential customer to infer the values of the business.

Getting the message across

You have roughly ten seconds to hook your audience. If that ten seconds is spent in wading through dense text trying to decipher an unclear message, they'll get bored and leave.

And that’s the reason a picture is worth a thousand words

Images immediately engage the emotional (subliminal) part of the brain, by passing conscious judgement. This means understanding the emotion you want to evoke in your visitors is crucial.

Make the first image your customers see a defining one.

My job as a website designer

You will tell me all about yourself and your business.

I will work out your precise business identity and from that make suggestions about your brand and how your website might work.

My own business identity - I make beautiful, thoughtful websites

I prioritise aesthetic and use exhaustive investigation to drill into the heart of a business. The first image you see on my website is a beautiful image.

My own brand - nurturing and natural

Nurturing. My aim is to support a new business through every aspect of making their first website, ensuring everything is as clear as possible, giving every element as much thought as needed and keeping it all calm.

By natural I mean “real”, that is, without artifice.

My logo is a beautiful plant taking on the shape of a protecting curve, my brand colours are the colour of the season and white. Adaptability, calm, beauty.

Get in contact if you'd like to have a chat about how we can help you work out exactly what you want to say and make a site that uses images, texts, graphics and colours to say just that

Many thanks again to the wonderful Tat Effby for the cartoon